Use Job Fairs to Build Your Brand
Just as job seekers need to adhere to professional etiquette while browsing booths at a job fair, recruiters must also follow certain rules.
Job seekers measure success when they land an interview, or perhaps by making a positive connection that could lead to a job. But, other than finding potential candidates, what can recruiters measure to determine success at a job fair?
As public representatives of a company, those staffing your booth can have a lasting impact on how job seekers perceive your company. Boosting or maintaining your company's employment brand - and thus attracting the best talent over time - is a goal worthy of your attention.
Tips for Success
Here are eight ways you can achieve success in this area:
- Staff enough people so that your crew can take breaks and not appear tired and never leave your booth unattended
- Be ready to answer questions about all of your open positions, and don't just say "check out our website"
- Make it personal. People don't want to stand in line for up to an hour only to hear a canned remark that they could receive by applying online
- Have paper takeaways for job seekers - such as a list of current opportunities, company benefits, company culture, or anything that might make the job seeker choose your company over another
- Be on time. You don't want to get caught setting up your booth late as job seekers walk past - not only are you missing an opportunity to talk with them, you're giving a negative impression about your company's lack of organization
- Be on your feet as much as possible, instead of sitting behind a table - you're more approachable and you're more likely to exude positive energy
- Keep an open mind to what your company will achieve - it may be receiving qualified applications or resumes, or it could be other opportunities such as partnerships or consultancies
- Don't look bored or spend too much time chatting with other recruiters - stay engaged with job seekers
Leaving a Good Impression
Remember, a job fair is a live, in-person event - it's not on the web. Like any networking event, it requires the right attitude, proper planning and enthusiastic participation. Make sure your next job fair makes the right impression.