Fine Tuning Your Online Visibility
By Shawn McGowan, JobsInDE.com
Your unique online social presence works for you, even while you do other things.
With your digital resume and basic online credentials together, here are four additional guidelines to set yourself apart and increase your value to employers.
1. Be Available
- Make your qualifications known and public. Creating and completing a profile on LinkedIn should be your first step.
- By utilizing Twitter, you can easily stay aware of trending news, promote your expertise, and meet people in your industry locally and globally. Despite a steeper learning curve, Twitter's benefits, free marketing abilities and future possibilities are worth the effort.
- Blogs or personal websites, such as Wordpress, Blogger, or Typepad, provide an easy (and often free) way to create a simple site where you can display your bio, summary, experience, resume and other related items.
- Actively check your accounts at least twice a day, contributing whenever you can; and always answer comments or inquiries as quickly as possible.
2. Be Informative
- Start a blog. Take time to write one or two insightful blog articles per week. Link to other relevant blogs and share your work wherever you can to gain more readers. (Digg, Reddit, and StumbleUpon are all great websites for sharing.) Don't forget to link your articles under Publications on LinkedIn as well.
- If you would rather do more writing and less site admin/management, search for an industry blog and ask about writing for them in exchange for promotion of your business or personal brand.
3. Be a Resource
- Joining relevant LinkedIn Groups allows you to discuss and share your professional insights while gaining insight from others.
- Answer questions on LinkedIn, Facebook, or Quora.
- Comment on your favorite blog posts and always reply to comments on your posts.
- Twitter is an excellent way to follow and spread industry news and discussion with others. By staying on the pulse and providing relevant links and insight to your followers you'll build your rep as a trusted resource.
4. Be Helpful
- Sharing and communicating with others online should involve the same courtesy and kindness as it does face-to-face. Be yourself, be honest, be helpful and be positive and people will respond in kind.
Making your presence and expertise known on the social web can make waves, create lasting impressions and start valuable conversations - all of which can lead to great employment opportunities.
As a Social Media Marketing Coordinator, Shawn McGowan's passion for brand transparency and over 10 years of sales/customer service experience make him aptly suited for the job. A native of East Millinocket, Maine, Shawn grew up at the foot of Mount Katahdin and graduated from the University of Maine Presque Isle with a Bachelor of Fine Arts (BFA). When not writing, editing or immersing himself in the world of social media, he can be found enjoying the outdoors, art, music, tech, humor, Portland's amazing food scene, and all things nerdy. You can reach Shawn at smcgowan (at) JobsInDE.com and Twitter.com/shonymac.