Resume Distribution Services:
File Under 'Too Good to Be True'
By Judi Perkins, FindThePerfectJob.com
What a Deal. Really?
Resume distribution services are seductive, aren't they? Only fifty bucks to reach thousands and thousands of recruiters and employers. How can you miss? Easily.
What the blaster services have going for them is that potential customers, like you, respond to their marketing from your purely assumptive point of view, rather than applying logic or viewing it from the recipient's.
Thousands? You're bound to get at least twenty interviews. But you've assumed that the service has researched each address, perhaps forged relationships with the recipients, who are each, in turn, eagerly awaiting the next "blast" of resumes from the service. Fallacy.
Taking a Closer Look
The email addresses aren't qualified. Usually they've been sourced from websites, recruiter or association directories. Consequently, a large percentage bounce back, and for those addresses that are legitimate, your resume is viewed as spam, and usually deleted.
For about the same price, you can have the real thing. The Kennedy Guide is an extremely valuable directory tool worth its money. You can find in the reference section of any library, or purchase online access to it for $60.00. Get the most recent edition because the info in it goes out of date quickly.
Employers, who are actively hiring, receive enough unqualified resumes that they have no reason to look at ones that come through an unpaid, blind service. They know those resumes rarely relate to their business or their current hiring needs and that it's not worth the bother to look.
Recruiting firms also receive massive amounts of resumes each week, 75% of which are unusable. I know; I was a recruiter for 20 years and was at several firms, both contingency and retained. Resumes they receive from services go right into the database. If you're thinking the recruiters actually see them and study them when they arrive, you're wrong.
Because of my URL and email address, I'm on the list for many of them, and receive them frequently. I'm not a recruiter. My clients are job seekers, not employers. So if I'm fooled enough to open the email, once I see what it is, I delete it.
Fax spam is almost as insidious as email spam. Roofing companies, mortgage refinancing firms, stock tips, local restaurant menus, it goes on and on. Who looks at the fax spam? It's usually tossed right in the trash with nary a glance, unless, perhaps, you're standing there waiting for a fax.
Too Good to Be True
This is what you're paying for with a resume distribution service. Your resume is being sent to addresses that aren't valid and aren't qualified. It's being sent to, and received by, people who didn't ask for it, don't look at it, and don't care. If it still sounds too good to be true, remember what your mom told you when you were a kid: if it's too good to be true, it probably is. File "Resume Distribution Services" under that heading.
Judi Perkins is the How-To Career Coach and was a recruiter for 22 years. She worked with hundreds of hiring authorities, set up/followed up on over 15,000 interviews, and consistently broke sales records by building relationships with clients and paying attention to details. Her insight into the hiring authority's mind has led to many of her clients finding jobs within 8 to 12 weeks because her focus and orientation is considerably different from that of other coaches. She's been on PBS's Frontline, SmartMoney magazine, CareerBuilder, MSN Careers, Hot Jobs, the New York Times, featured as an expert in numerous career books and will be in the New York Daily News in October 2010. Judi has been writing for JobsInTheUS since 2006. Join her free newsletter at FindThePerfectJob.com.