SEO: Keyword Richness Lifts Organic Rank
By Jeff Desmond, JobsInDE.com
Your audience has some reason to visit your website; what is it? By creating pages that viewers want to find, you give them a reason to find you.
Call it organic search ranking, natural listing, organic linking, organic SEO, or SEO best practices- whatever you call it, I'm talking about unpaid practices that will improve the visibility of a web page on search engine results pages.
On-page Content Is Key
If you want to appear in Google's Golden Triangle and increase your page views, the key is content. As the mysterious PageRank algorithm continues to evolve, there are fewer ways to "trick" the bots with hidden links, redirects, link farming, keyword bombing or other "black hat SEO" techniques. More weight is being placed on the page content and viewer experience.
After all, if Google is building their reputation on providing relevant search results, they want to make sure the content suggested is for the viewer and not just the bot. So, why not make your site the best it can be - for viewers and search engines?
Here are three tips to create keyword rich content:
1. Perform a Keyword Analysis
Before you start writing articles, blog posts, white papers, press releases, product pages, or even your About Us page, first develop a list of keywords that viewers would use to find each of your pages. Think about groups of words or keyword phrases, not just single words.
- Who is your target market? What are their demographics?
- How do others talk about your product or service?
- Check out the competition. Be aware of the keyword phrases your competitors using, but don't copy them - they may not be optimizing their pages correctly.
- Use Keyword Research Tools (such as Google AdWords) to see how many times a month a keyword phrase is being used.
- Remove from your list any irrelevant or unpopular phrases.
- How many other websites are targeting those keyword phrases?
- Select keyword phrases that have a high number of searches per month and a low competition.
2. Use Keyword Phrases in the Right Places
This will make it easier for Google to index your pages by using your selected keyword phrases in the right places.
The "title tag"
<title> is the title of your page, the viewer can see this at the top of the browser. Placing a keyword phrase in the title tag tells the viewer and the bot what your page is about. Make sure the page title is relevant to the content on the page.
<h3> are bold text that should be used as section headers within an article. Keywords in the header help a viewer scan the content when reading and are given extra weight by search engines.
Anchor Tag Text
Use keywords in your hyperlink "anchor tags"
<a>. When linking to a page, use a keyword phrase - instead of "click here" or "read more." For example:
If possible, pick a topic or subject that you are excited or passionate about. Provide new information, answer a question or give your opinion. Give viewers a reason to read, share and link to your page on a regular basis.
3. Get a Little Help from Your Friends with Off-page Optimization
Your page content isn't all that's considered by PageRank, Google also looks at incoming links - the pages that link to your page. It measures the popularity, authority, and number of links to your page. We call this "link juice" or "link weight." When a reputable site links to your page, it's as if they are saying "I think this page is an authority on [blank] (and hopefully 'blank' is one of your keywords)."
Jeff Desmond graduated from the University of Southern Maine with a degree in communication. As a member of the JobsInDE.com marketing team, Jeff carved a place for himself in internet marketing, design, communications, copywriting, SEO, and personal and employment branding. There isn't a marketing area that Jeff hasn't dabbled in and he's happy to write about it. If you'd like to suggest a topic, you can reach Jeff at jdesmond (at) JobsInDE.com.