If you want the best person for the job, make sure your job posting is speaking to that person. Here are 10 ways to ensure that your job description gets the attention of the appropriate job seekers:
Include All Keywords in Your Job Description
Less is more when it comes to extra words. Yet keywords should make it into your job description no matter what. Keywords are words that relate to your industry, skills required to do a job, job lingo and pretty much anything that a job seeker would search for that may relate to the position or your company. Once you've made a list of 10 to 20 keywords, try to weave them into your job posting. If you're left with some at the end, add a paragraph with a bold "Keywords" header and separate them by commas beneath it.
Disclose Your Company Name
Anonymous companies breed mistrust. Job seekers often wonder what the company has to hide. You may have good reasons to hide your company's identity, but know that it detracts from your credibility status. Transparency is always best when recruiting top candidates.
Add Excitement to Traditional Job Titles
Creative, out-of-the-box positions often fare better with catchy titles that lend some personality. Are you looking for a Customer Service Representative or a Customer Consultant? A Sales Rep or a Business Development Specialist? The title "Secretary" has become nearly extinct, with Administrative Assistant replacing it. Wouldn't it pay homage and accurately portray the responsibilities of this position to title it "Boss"? Humorous titles can be appropriate and portray a light-hearted work environment. Who do your customers want to work with? Although certain jobs, such as accountant positions, need no changes, others could benefit. If you have the flexibility, attract the right people to your jobs by titling them accordingly.
Format Your Postings for Readability
One-inch paragraphs, bold headers to separate sections and bulleted lists are just a few ways you can make your job posting scannable and easy to read. Including an image and using your words wisely also help. Your posting will get more attention and will be taken more seriously if you take the time to format for easy reading.
Specify a Salary Range
Although there is more to a job than salary, salary often is the tipping point of a job candidate's decision. Time and energy spent preparing a resume and cover letter, let alone participating in an interview, is considerable. Not knowing the salary range presents a significant risk to the job candidate. Remember that job offers are two-way streets. Disclosing a salary range upfront, not only shows respect for your job candidates, it could save you the time it takes to consider an applicant who may not be interested in your range.
Describe Your Benefits and Perks
With limited budgets, benefits and perks are often what employers can use to not only entice prospective employees, but boost the morale of top existing employees. Don't underestimate their attraction. In addition to your traditional benefits in your job posting, list any unusual or fun perks that your company offers. Poll your current employees to find out what perks they like best.
Emphasize Career Advancement Possibilities
In rocky economic times, the thought of a steady career with future growth is craved. Most jobs have at least the possibility of leading to new opportunities. Map out possible career ladders or paths and advertise these as job perks.
Promote Your Company
You may know your company well, but not everyone else does. Take every opportunity to market your company as a solid employer through your website, company profile, and job postings. Speak directly to your ideal job candidate and lead them to the conclusion that they should work for you. It may help to conduct a branding exercise so that your messaging is consistent. Once you develop messages that you want top prospective employees to see, hear, or read about your company, start posting them.
Never assume that people will forgive your typos. Get a second set of eyes to view your writing before you go live. Or, wait a day and re-read your posting with fresh eyes before activating it. It's amazing how well this second technique works.
Manage Your Postings Effectively
Online job postings offer amazing flexibility and agility - you can update them at any second of the day and the change appears instantly. So, you can imagine the frustration of a job seeker who applies to your position that was filled two weeks ago. Whoops, you forgot to take the job down. The speed of the Internet eliminates excuses. Be sure to manage and update your job postings regularly so that you look your best!