Your Checklist for a Successful Job Ad
By Jeff Desmond+
Writing up a job advertisement can fall somewhere between mundane and exhausting. But paying attention to the specifics of your workplace and selling those points can yield you the candidates who can help your company succeed.
Even though your goal is to hurry up and fill a position, so that your staff can stop falling behind on work, weaving your employment brand into each job posting will persuade the right workers to join you, saving time and lost revenue in the long run.
Job Posting Checklist
Here are nine items to always include in each posting:
1. Position Responsibilities
Tell the job seeker what they will be expected to do on a daily, weekly and monthly basis. What sized projects will the new hire will be working on?
2. Position Qualifications
What licenses, certificates, skills and knowledge does the position require? Are there any computer programs or technical skills needed? Think about current or past employees in similar positions, what intellectual attributes do they possess?
3. Opportunities for Advancement
Here's where you highlight your company's work culture. Opportunities for promotion are more attractive to some job seekers than a higher starting pay. Examine your current employees' tenure. How many have been with the company for more than three years, five years, and 10 years? Are entry-level hires trained and promoted within a certain amount of time?
4. Traditional Benefits
These include health insurance, dental, vacation time, discounts. Make a comprehensive list of the benefits available to your full-time and part-time employees.
5. Non-Traditional Benefits
Unique non-traditional benefits may be the icing on the cake that lures and keeps the right candidates. These could include: telecommuting options, gym membership, summer hours, bring your dog to work, company outings, training, tuition reimbursement, casual Fridays, company sponsored sports teams, or involvement in the community to name some. Be creative and let the job seeker know how much fun it is to work there.
6. Compensation / Salary
A better job posting always lists a salary range.
7. Work Environment
Let the job seeker know what it would be like to work for your company. If possible include a quote from a current employee.
8. Physical Location
Is there anything special about your company's location? Are you close to any landmarks or attractions? Have your offices been improved or updated in recent years? Do all employees work in the same building?
9. Company Insight
Answer this question: why are you proud to work there?
Give Them What They Want
Job seekers want details. Stay factual, and then go a step further. What makes your company different? Why should they work for you and not another company with a similar job opening?